Johor Premium Outlets, commonly known as JPO, is one of Johor’s best-known shopping destinations and an easy addition to a Johor Bahru, Senai or Singapore–Johor itinerary. Located in Indahpura, Kulai, the open-air outlet centre brings together international designer labels, sportswear, luggage, footwear, lifestyle brands and dining in one large shopping complex.
JPO is especially popular with travellers looking for outlet pricing on well-known brands, but its location also matters: it sits near the intersection of the North-South Expressway and the Malaysia–Singapore Second Link corridor, making it practical for visitors travelling between Johor, Singapore and Senai International Airport.
Johor Premium Outlets at a Glance
Opened in 2011 · Around 150 outlet stores · Kulai, Johor · Daily operating hours currently listed as 10:00 AM–10:00 PM
01 · The Beginning
Why Johor Premium Outlets Is Significant
Johor Premium Outlets officially opened its first phase on 11 December 2011. The centre later expanded in stages, adding 50 stores in Phase II in 2013 and another 20 stores in Phase III in 2018.
The official Premium Outlets Malaysia information now describes JPO as home to around 150 designer and name-brand outlet stores, with savings of up to 65% off every day on selected merchandise.
JPO is operated by Genting Simon Sdn Bhd, part of the Genting Simon Group involving Genting Plantations Berhad and Simon Property Group.
02 · Shopping Layout
What Is Shopping at JPO Like?
JPO uses an open-air outlet format rather than a fully enclosed conventional mall. The centre is organised across High Street, Upper High Street and Low Street, with covered walkways and clusters of fashion, sportswear, footwear, accessories, luggage and food outlets.
This layout works best when you arrive with a shortlist of brands or product categories you want to visit. Checking the latest centre map before arriving can save time, especially if you only have a few hours.
Planning tip: Store locations, promotions and operating arrangements can change. Check the official JPO directory on the day of your visit if a particular brand is important to you.
03 · Brands
What Brands Can You Find at Johor Premium Outlets?
The current official centre map includes a wide mix of international and regional brands. Examples include BOSS, Bottega Veneta, Burberry, Coach, FENDI, GUCCI, Jimmy Choo, Kate Spade New York, Michael Kors, Polo Ralph Lauren, TUMI, VERSACE, Nike Unite Johor, adidas Outlet Store, New Balance, HOKA, ASICS and The North Face Outlet.
The exact tenant mix changes over time, so this should be treated as a snapshot rather than a permanent brand list.
04 · Outlet Pricing
Are the Prices Really Lower?
Premium Outlets Malaysia currently promotes savings of up to 65% off every day across the centre, but the actual saving varies by store, product, collection and promotion period.
Outlet shopping works best when you compare the exact item rather than assuming every product is automatically cheaper. Some stores may carry past-season collections, outlet-specific items or limited sizes and colours.
If you are shopping for a specific luxury item, sports shoe or luggage model, availability on the day matters just as much as the advertised saving.
05 · Food & Breaks
Where to Eat at JPO
JPO has cafés, restaurants, food-court options and quick-service outlets spread around the centre. The current official directory includes names such as Madam Kwan’s, DÔME Café, Starbucks Coffee, The Coffee Bean & Tea Leaf, The Chicken Rice Shop, Absolute Thai and OLDTOWN White Coffee.
Food outlets also change over time, so checking the latest directory is useful if you are travelling with children, a large group or specific dietary requirements.
06 · Getting There
How to Get to Johor Premium Outlets
Johor Premium Outlets is located at Jalan Premium Outlets, Indahpura, 81000 Kulai, Johor. The official JPO information places the centre at the intersection of the North-South Expressway and Second Link Expressway, making it accessible from Johor Bahru, Singapore, Kuala Lumpur and Senai.
From Singapore, drivers can approach through either Woodlands or Tuas. The official JPO directions list a Second Link route via Tuas as one of the direct approaches to the centre.
From Senai International Airport, the official JPO transport information lists the centre as only a short drive away, with the taxi route typically shown as around 5–10 minutes depending on conditions.
07 · Singapore Visitors
Visiting JPO from Singapore
JPO is popular with Singapore visitors because it can be combined with a Johor shopping day, a hotel stay, a Senai Airport connection or a wider Johor itinerary.
However, the cross-border journey should not be planned around a fixed travel time. Immigration queues, checkpoint traffic and weekend demand can make journey times vary significantly.
Planning the border journey? Read our Singapore to Johor Bahru private transfer guide →
08 · Build a Johor Day
What Can You Combine with JPO?
If you are not visiting Johor only for shopping, JPO can fit into a broader Johor itinerary. Travellers commonly combine Kulai with Johor Bahru, Senai, LEGOLAND Malaysia or other attractions depending on their starting point and available time.
09 · Airport Connection
JPO and Senai International Airport
JPO’s proximity to Senai International Airport makes it practical for travellers who have a later flight or who want to add shopping before continuing elsewhere in Johor.
For airport journey planning, see our Private Airport Transfer in Malaysia & Singapore guide →
Frequently Asked Questions
What time does Johor Premium Outlets open?
The official JPO website currently lists operating hours as 10:00 AM to 10:00 PM, Monday through Sunday. Recheck before visiting because special dates or events can affect operating arrangements.
How many stores are at Johor Premium Outlets?
The official Premium Outlets Malaysia information currently describes JPO as home to around 150 outlet stores.
Is JPO near Senai Airport?
Yes. JPO is in Kulai and is only a short drive from Senai International Airport. The official JPO transport page lists the taxi journey from the airport at around 5–10 minutes, depending on conditions.
Can I visit JPO from Singapore?
Yes. JPO can be reached from Singapore via the Woodlands or Tuas land crossings. Travel time varies because of immigration and cross-border traffic.
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